2022-Present
Enhanced Clemson University’s Advancement department through tailored creative solutions, contributing to major donations.
Collaborated with senior directors and project managers to ensure clear and consistent brand messaging across collateral, totaling to gifts $259M+ given by 40,400+ donors in FY24.
Developed a diverse array of print collateral and digital media for a successful Give Day event that raised $2M+ in FY24 and produced materials for the President and First Lady’s Suite.
Curated promotional materials for the capital campaign, a strategic plan aimed at raising significant funds to support university goals.
2020-2022
Successfully maintained brand consistency across various materials by collaborating effectively with departmental clients.
Designed over 150 assets related to COVID-19, effectively communicating University protocols, contributing to a platinum AVA Digital Award.
Assisted in creating admissions collateral, contributing to the prestigious Tigertown Bound packet, which included over 30 pieces sent to 20,000+ admitted students.
Produced content for the Inclusion and Equity department, supporting key events like the Men of Color Summit, which hosted 2,000+ attendees.
Graphics Coordinator Assistant
2017-2020
Implemented audience-driven marketing tactics to recruit for Clemson's prestigious football team.
Created personalized graphics, significantly contributing to 70+ commitments, including Clemson’s top recruiting class of 2020.
Managed photoshoots and produced over 500 photos per session, used in subsequent graphic materials.
Vice President of Marketing
2017-2019
Promoted the image and reach of a national organization by cultivating community engagement on collegiate campuses.
Directed all marketing initiatives, website, and digital and print collateral.
Executed social media promotions, achieving over 300 clicks and reaching 35,000+ users.
Planned and managed the Red Dress Gala, attracting 400+ attendees.
Led a marketing team, ensuring timely delivery and budget compliance.
Graphics Intern
2019-2020
Illustrated promotional digital and printed collateral for abroad programs and organizational events, such as the Study Abroad Fair which had 1000+ attendees.
Managed and conceptualized all social media accounts which had 2000+ impressions and 2500+ followers.
Social Media & Photography Intern
2018
Maintained engagement throughout Southern Fried Cotton, Tigertown Graphics, & MG Palmer’s social media accounts by generating interaction between company and client.
Captured promotional images for advertisements and general content for social media and web.
Student
2016-2020
Developed several packaging designs incorporated in Graphic Communications curriculum.
The requirements for this project were to conceptualize a company, develop a brand, and create six variable data pamphlets. The company I developed, Crumbs 218, is a doughnut shop inspired by Pantone design elements.
This project required students to conceptualize a company and develop a paperboard package which incorporated cold foil stamping. The company I developed, Crumbs 300, derived from the project created in Commercial Printing. The pink spot color sprinkles represent the gold foil placement.
As a project assigned during a Graphic Communications study abroad course in London, England students were required to redesign & prototype an American brand to fit the European marketplace.
Created various branding and graphics for several organizations including areas of technology, cosmetology, food & beverage, and education.
Bastrop, TX January 2019
Charleston, SC August 2019
Greenville, SC October 2019
